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Unlike many systems that start off as small client systems and are then expanded out, our approach was to step back and design a system from the ground up, with all the key underlying components required to run an enterprise level car rental business from the outset. The result is that Era can handle the complexities inherent in any car rental company, regardless of its size or operating model.
Because Era was not built for a specific client we could avoid any compromises that can occur when under client pressure. This meant we could ensure optimum design of our core engines and features critical for the successful delivery of our product.
All Era’s design and development takes place internally at Fourth Tier in the UK. This approach allows us to retain full control of the design and development process, therefore avoiding the pitfalls associated with outsourced development in a highly specialised industry.
The Fourth Tier Story
Fourth Tier Solutions was founded in 1999 because we recognised a significant gap in the market for vehicle rental systems. Working in the rental industry for many years, we had evaluated all the major software products. It was clear that single and global operators in both corporate and franchisee environments lacked a true, enterprise-level solution capable of meeting their diverse needs. We were inspired to setup Fourth Tier to fill this gap.
The design brief was simple in conception, but complex in execution. The solution had to be able to service global operators, where both corporate and licensee owners work together across international boundaries, and national/regional operators including agencies and independents. The objective was to produce a solution that combines powerful and intuitive point-of-sale features with sophisticated management functionality based on leading edge technology to ensure delivery of the optimum rental solution to operators.
We therefore took the decision to build an enterprise-level solution, using leading edge technology, from the ground up. Importantly, Era was designed with no constraints and without the pressures inherent in developing a system for a specific client.
We believe that Era is the only system available that truly meets these objectives, because highly innovative design features were built into its foundations from the outset. It has the sophisticated underlying components required to effectively support our original design aims. At its core, there is a highly sophisticated, multi-dimensional location hierarchy that will support any business operating model.
The next step was to establish Era in the marketplace and to prove the solution working in an enterprise-level operation. We achieved this in 2005 with the implementation of era into Budget Rent a Car International. Budget implemented Era across 7 European countries and 200 locations. Era provided one central solution for Budget, allowing it’s corporate and licensee operations to work together in a simple, highly efficient and secure environment.
Further installations into new clients in global markets quickly followed; we have been very fortunate to work with some of the most highly regarded names in the vehicle rental industry. Check them out here:
We continue to grow our company and work extremely hard to ensure we listen to, support and grow with our existing clients and partners whilst always looking to offer Era into exciting new challenges and clients as we move forward.